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Chivas Regal announces launch of new, India-specific brand communication
Author:depl  From:本站  Time:2015-11-5 10:03:00  Click:1037
Chivas Regal, a luxury whisky brand, on Tuesday announced the launch of its new, India-specific brand communication themed on the brand tagline ‘Live with Chivalry,’ with ‘Win the Right Way’ as the latest expression. The company has signed up Farhan Akhtar, Bollywood actor-director, as the brand ambassador for the campaign.

The expression communicates the company’s brand values, and aims to inspire a new generation to achieve success whilst making a positive impact on the lives of others. It also stands true to the brand’s philosophy of “succeed as gentlemen” - how success is beyond material gains and is about enriching lives of others. It emphasises that true success lies less in its clichéd symbolism and more in its impact on the world.

Speaking on the association, Kartik Mohindra, business head, international brands, Pernod Ricard India, said, “We are very excited to launch the new India-centric Chivas campaign that is aimed to provoke the desire of the new generation to make a difference and take people along in their journey of success. For the campaign we have brought on board Farhan Akhtar as the brand ambassador for Chivas. Farhan truly embodies the brand values and philosophy as he is not just a successful individual but he has steered numerous social initiatives to make a difference in society.”

The new 360 degree marketing and advertising campaign will be integrated across electronic, print and digital media on November 5, 2015.
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