Canned red wine, making red wine more approachable

In the eyes of consumers, wine is a high-end, elegant and formal occasional wine, glass bottles and cork stoppers have become the standard wine. However, the complicated rules of wine and the drinking sequence, in a certain part, hindered many people's interest in high-end liquor. Millennials may prefer relaxed and fun drinks, so Americans propose another interesting way to drink - in cans.

This trendy and convenient way of drinking has quickly gained a place among young Americans. However, it was traced back to the source of an Australian who invented the can of Liquor in 1996. However, this idea, which contained a million business opportunities, did not attract people's attention at the time but was ridiculed and ridiculed. In 2004, Sofia Blanc de Blancs entered the market, affixing a pink straw to the side of the can. Although the sales were not bad, it was not surprising.

Until this year, even Whole Foods, the US giant supermarket chain, also referred to 2016 as the "Can of Liquor". According to Nielsen, the sales of cans increased by 125.2% last year, and profits increased from $6.4 million the previous year to $145 million. Cans of wine are undoubtedly the fastest rising wine stars.